Company
Founded in 2012, this new designer is looking to gain notoriety and make a solid foot-print in women's fashion. Donna is an upcoming designer in the beginning stages of her career and starting out as a home operation. Olivo Design Group was tasked with creating a new identity and design system.

Strategy
To capture the women's market of high-end and edgy fashion, the new identity needed to appeal to the fashion-forward consumer. It was incredibly important to create an iconographic logo with Donna's initials. Olivo explored many logo themes, eventually settling on a unique style of characters blended into one element.

Result
The resulting logo is elegant, sophisticated and edgy. An interlocking of the "D" and "J" that symbolizes her high-end fashion designs. Olivo applied the logo to a variety of usage scenarios including web design, product packaging and fashion catalog.