Company
Two Alley Cats is a uniqe, charming and playful cat greeting card collection showcasing two very special rescued cats. Two Alley Cats emphasizes on the world's first feline supermodels, Teddy & Linda, wearing real clothes for fashion photo shoots. Olivo Design Group was tasked with developing the Two Alley Cat identity, design their 2012 card line and marketing materials. |
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Strategy
The main feature that distinquishes Two Alley Cats from its competition is that the two cats are wearing real clothing. To highlight this distinction, Olivo developed a campaign called "Real Fur. Real Fashion. Real Fotos." and created a celebrated card line to compliment the unique photography of these two adorable cats. In addition, Olivo designed a charming, stylistic and tasteful logo – a rendered illustration of Teddy & Linda to resonate with Two Alley Cats audience. |
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Result
The result was Olivo creating an overall identity and design-theme to compliment the darling photography of the cats wearing different costumes, considering all elements of the visual system, from color palettes, typography to iconography with graphical elements for on and offline execution, including website design, promotion e-mailers, coffee table book and the card-line itself. |